Europe’s largest Halloween store will once again open its doors at Merry Hill shopping centre this Sunday, August 9, marking its eighth year of operation. To celebrate the opening, Halloween House is offering the first 200 customers who spend £25 or more a free goody bag valued at over £50.
Store Details and Offer
The store has become a must-visit destination for Halloween enthusiasts across the UK, attracting celebrity guests ranging from actors to footballers. This year, shoppers can expect immersive themed zones, including a new Mad Scientist’s Lab, as well as a revamped cemetery area featuring a towering 13ft wicked witch among dozens of animated characters.
Halloween House will be fully stocked with spooky costumes, masks, makeup, and quirky autumn and Halloween home décor. The store is located on the ground level of Merry Hill and will operate seven days a week from August 9 until early November.
Manager and Staff Comments
Jonathan Poole, centre manager at Merry Hill, expressed excitement about the store’s return. “We’re so excited to welcome Halloween House back for its eighth year and are already anticipating queues at the door on Sunday to celebrate its opening,” he said. “We’re very proud to house Europe’s largest Halloween store right here in the heart of the Midlands, and every year we’re impressed by the number of visitors it draws in from across the country.”
Rebecca Macchione, assistant manager at Halloween House, added: “Horror fans won’t be disappointed with this year’s lineup. We’ve brought back old favourites that guests have loved from years gone by, but also some new, exciting experiences that will blow everyone’s mind. We can’t wait to see families enjoying the experience we’ve put on. It may be our best year yet.”
Seasonal Transition
After the Halloween season concludes in early November, the store will transform into the much-loved Christmas House, continuing its tradition of seasonal retail experiences. This year’s opening is expected to draw large crowds, as in previous years, with shoppers travelling from across the country to experience the unique offerings.
For those planning to visit, arriving early is recommended to take advantage of the free goody bag offer, which is limited to the first 200 customers meeting the spending threshold. The store’s popularity has grown steadily since its debut, making it a key attraction for the Merry Hill shopping centre.



