Family Campaigns for 'Alice's Law' After Mum's Tragic Death Following Brazilian Butt Lift
The family of a mother-of-five who died after undergoing a non-surgical Brazilian butt lift (BBL) is urging the government to implement a complete ban on the controversial cosmetic procedure. Alice Webb, 33, passed away following a treatment at a clinic in Gloucester, which was reportedly administered by television personality Jordan James Parke, known as 'Lip King'.
Investigation and Tragic Developments
Parke had been under police investigation for possible manslaughter charges in connection with Webb's death. He was scheduled to answer bail next month but was never formally charged. Last week, his family confirmed on social media that Parke was found dead, adding another layer of tragedy to the case.
Ashton Collins, director of the campaign group Save Face, which has been working closely with Webb's family, stated: "We have been campaigning since 2023 for the government to ban anyone other than GMC-registered plastic surgeons from carrying out liquid BBLs, warning of the potentially fatal consequences of these highly dangerous procedures."
Parliamentary Support and Ongoing Campaign
Collins emphasized that risks are magnified when procedures are performed by unqualified individuals in unsuitable settings. In 2025, he presented evidence to the Women and Equalities Committee in Parliament, alongside a survivor of a liquid BBL who nearly lost her life. The committee recently published a report fully endorsing the call for a ban on these high-risk treatments.
"We were delighted that the Committee wholeheartedly backed our call for a ban," Collins added. "We will continue to lobby relentlessly for this essential change until the legislation is implemented."
Details of the Procedure and Legal Push
Webb underwent a non-surgical BBL, a procedure where substances like hyaluronic acid dermal fillers are injected into the buttocks, often by individuals without medical qualifications. She fell ill at the clinic and later died in hospital. Parke, who described himself as 'The Plastic Surgery Advocate' on social media, was not a qualified surgeon but had appeared on the US reality TV show 'Botched' in 2015.
Save Face has launched a petition for 'Alice's Law', which would make it illegal for anyone other than a GMC-registered plastic surgeon operating in a CQC-regulated environment to perform buttock augmentation with fillers. A spokesperson explained: "Alice’s Law will ensure no other family has to suffer the loss of a loved one due to these unsafe practices."
Family's Plea for Government Action
Webb's family has repeatedly called for a blanket ban on BBLs and more decisive government intervention. They expressed frustration over the lack of action despite years of warnings from organizations like Save Face.
"We feel strongly that after what happened to Alice there should have been a blanket ban on these procedures," the family said. "Action is what is required, before what happened to Alice happens to someone else. We are urging the government to make these changes now."
Parke's Family Mourns His Loss
In a heartfelt social media post, Parke's sister announced his death, writing: "Our beautiful, funny, most amazing Jordan James Parke passed away on Wednesday, February 18, 2026. The world feels so empty without you." She asked for kindness and remembrance, highlighting the personal grief intertwined with this case.
The campaign for 'Alice's Law' continues as supporters aim to prevent future tragedies by tightening regulations on cosmetic procedures across the UK.
