Emergency services across the West Midlands are facing extreme pressure as Storm Goretti continues to cause disruption, with the region's ambulance trust issuing urgent public advice.
Ambulance Service Issues Urgent Plea
On Friday, 9 January 2026, West Midlands Ambulance Service (WMAS) took to social media to state it was 'under extreme demand'. The service appealed directly to the public for assistance in managing the crisis caused by the severe weather.
While the most severe weather warnings were beginning to lift, the service warned that the storm's impact was very much ongoing. Dangerous road conditions and rapidly plummeting temperatures were creating a perfect storm for emergencies, stretching resources thin.
Four Key Ways The Public Can Help
In a bid to ease the strain on its frontline crews and call handlers, WMAS outlined four crucial actions residents can take.
Firstly, the public is strongly encouraged to keep travel to an absolute 'need-to' basis only. Unnecessary journeys risk accidents on treacherous roads and further block vital routes for emergency vehicles.
Secondly, people should only dial 999 for life-threatening emergencies. The service specified these as incidents like cardiac arrests, serious breathing difficulties, severe chest pain, or major trauma. For less urgent medical issues, the public should seek alternative advice via NHS 111 online or their GP.
Thirdly, a community-focused appeal was made to check in on elderly neighbours and relatives. Ensuring vulnerable people are safe, warm, and have necessary supplies can prevent health crises.
Finally, practical health advice was given to cope with the cold. WMAS recommended wearing multiple thinner layers of clothing and heating the room you use most to at least 18 degrees Celsius.
Ongoing Disruption Across Birmingham
The call for help comes as Storm Goretti has caused significant disruption across Birmingham. The city has experienced numerous road closures and hazardous driving conditions, complicating the work of all emergency responders.
WMAS emphasised its commitment to the community, stating: "We're here to help and prepared to provide a service our community deserves during this time but we need your help to do so."
The public is advised to follow official traffic and weather updates for the latest information on conditions as the aftermath of the storm continues to be felt.
