West Bromwich Albion Secures DPD as Official Logistics Partner
West Bromwich Albion Football Club has announced a multi-year partnership with DPD, the UK-based parcel delivery company. The agreement designates DPD as the club's official logistics partner, covering both the men's and women's first teams.
As part of the deal, DPD branding will appear on the back of the shorts worn by the men's first team, a prominent placement that ensures visibility during matches. The partnership also extends to community-focused initiatives, including support for the Albion Foundation, the club's charitable arm.
Community Impact and Shared Values
According to the club, DPD's commitment to sustainability and community engagement aligns with West Bromwich Albion's own values. The partnership will see DPD supporting the Albion Foundation's programs, which aim to improve health, education, and social inclusion across the West Midlands.
“We are delighted to welcome DPD to the West Bromwich Albion family,” said a club spokesperson. “This partnership goes beyond logistics; it's about making a positive impact in our community. DPD's dedication to innovation and sustainability mirrors our ambitions on and off the pitch.”
DPD's Growing Sports Portfolio
DPD has been expanding its presence in sports sponsorships, with this deal marking its first partnership with a Championship club. The company already works with other major UK sports organizations, leveraging its logistics expertise to support fan engagement and matchday operations.
“We are proud to partner with West Bromwich Albion, a club with a rich history and a strong community focus,” said a DPD representative. “This collaboration allows us to showcase our services to a passionate fanbase while contributing to local initiatives that matter.”
