Former England football star Michael Owen has entered a high-profile partnership with a leading online gambling platform, taking on the role of exclusive ambassador for the UK and Irish markets.
A Legendary Career Meets a Gaming Giant
Michael Owen, the celebrated striker who lit up pitches for Liverpool, Newcastle United, and Manchester United, has agreed to become the UK and Ireland Affiliate Ambassador for Casino.org in 2026. The announcement was made public on 7th January 2026.
Owen, who won the Ballon d'Or in 2001 and earned 89 caps for his country, is one of Britain's most recognisable sporting figures. Since hanging up his boots, he has built a successful career as a television pundit and entrepreneur. His enduring reputation and credibility were key factors in the partnership with the established gambling affiliate.
Why Owen Chose Casino.org
In a statement regarding the new alliance, Owen emphasised the importance of responsible gambling practices. "I'm thrilled to be Casino.org's UK & Ireland Affiliate Ambassador for 2026," he said. "As gambling continues to grow in the UK, it was important to me to be involved with a brand that prioritises player safety. Casino.org's reputation for expertise and integrity aligns with my personal values."
Casino.org is a veteran in the online space, having launched in 1995. The company highlights its rigorous 25-step testing process for casino reviews, transparency, and dedicated responsible gambling initiatives. Its UK and Ireland site attracts millions of visitors each month, offering access to exclusive bonuses, betting advice, and over 20,000 free games.
Strategic Push in a Competitive Market
Alexander Korsager, chief gaming officer at Casino.org, expressed his enthusiasm for the deal. "Michael Owen's professionalism and credibility make him the perfect ambassador for Casino.org UK and Ireland," Korsager stated. "He's a respected sporting icon who will resonate well with our audience. We're so excited to be working with Michael to deliver great content in 2026."
This move forms a central part of Casino.org's strategy to strengthen its position in the lucrative but fiercely competitive UK and Irish gambling sectors. Following significant growth in North America and Europe, the brand is aiming to replicate that success locally. Featuring a household name like Michael Owen across their digital channels, including social media and PR campaigns, is seen as a major step towards achieving that goal.
The partnership will see the football legend become the public face of the platform's outreach efforts throughout the coming year.
