One of Britain's most popular lagers is set for a significant change as Heineken UK announces it will reduce the alcohol content of Foster's from February 2026.
The Recipe Change
The drink's alcohol by volume (ABV) will be decreased from its current level of 3.7%. A spokesperson for Heineken UK explained this move aims to appeal to drinkers who prefer beverages with lower alcohol volume.
The company stated: "The decision to adjust the ABV of Foster's reflects our commitment to helping consumers make responsible choices, while supporting pubs and retailers with a competitively priced classic lager alongside a portfolio of brands across the price and ABV spectrum."
They emphasised that their master brewers have spent months refining the recipe to maintain the familiar Foster's taste, describing it as "crisp, balanced and refreshing". The revamped lager has undergone extensive consumer testing and reportedly "delivers the same great taste and experience".
Industry Pressure on Alcohol Duty
This announcement comes as Chancellor Rachel Reeves faces mounting pressure from the alcohol industry to scrap planned duty increases.
The Wine and Spirit Trade Association has warned that implementing the anticipated 4.5% RPI-linked duty increase would result in substantial price rises across alcoholic beverages.
Miles Beale, Chief Executive of the Wine and Spirit Trade Association, stated: "We are calling on Rachel Reeves to stop pouring away Treasury funds and scrap crippling duty hikes."
He explained that the combined effect of these measures, along with VAT, means nearly £1 will have been added to the cost of a 14.5% ABV wine bottle or a 37.5% ABV gin bottle between January 2025 and the projected February 2026 duty implementation.
Impact on Hospitality Sector
Industry leaders have expressed serious concerns about the potential impact of further tax increases on the struggling hospitality sector.
Angus Lilley, Managing Director at Treasury Wine Estates, warned: "Further tax increases will only deepen the pressure on the hospitality sector and patrons. Higher costs mean tougher choices for local pubs, higher prices on the menu, and less money flowing through the hospitality sector that keeps towns and cities vibrant."
The industry is united in calling for the Chancellor to freeze alcohol duty at the November Budget, arguing this would support businesses and consumers alike during challenging economic times.
