A free driving lesson giveaway by ELF Cosmetics has brought attention to the sister duo behind the Grip Set Go campaign, which aims to help young people overcome driving test anxiety and pass their tests.
What is the Grip Set Go Campaign?
The Grip Set Go campaign was launched by sisters and makeup artists, who are also the founders of a beauty brand. They have partnered with ELF to offer free driving lessons to individuals struggling with the cost and pressure of learning to drive. According to the sisters, the initiative was inspired by their own experiences with driving test nerves and the financial burden of lessons.
How the Giveaway Works
ELF Cosmetics is giving away a number of free driving lessons through a social media competition. Entrants are required to share their driving test stories or tips for staying calm behind the wheel. The winners will receive a bundle of professional driving lessons from a certified instructor, along with a makeup kit from ELF. The campaign has already received thousands of entries, highlighting the widespread demand for affordable driving education.
Impact on Young Drivers
Driving test pass rates have been declining in recent years, with many young people citing anxiety and cost as major barriers. The Grip Set Go campaign aims to address these issues by providing practical support. One participant said, "This giveaway is a game-changer. I’ve been putting off my test because I can’t afford lessons, but now I have a real chance." The sisters hope to expand the campaign in the future to reach even more learners across the UK.
