Lloyds Bank Halts In-Branch Account Services in Digital Push
Lloyds Banking Group, Britain's largest high street lender, is accelerating its shift to online operations by eliminating several popular in-branch services. This decision has drawn sharp criticism from consumer advocates who describe it as a "kick in the teeth" for customers reliant on face-to-face banking.
Services Affected by the Change
Effective immediately, Lloyds branch staff will no longer be permitted to open specific account types or handle certain transactions in person. According to internal guidance, the following services are now restricted to digital channels:
- Joint accounts
- Student accounts
- Premium Club accounts
- Account switches from rival banks
- Bankruptcy and overdraft appeals
- Executor accounts for managing deceased individuals' finances
Basic bank accounts, often utilized by those facing financial hardship, are also expected to be impacted. While standard current accounts can still be opened in branches, customers seeking the discontinued services must use the bank's app or website, with branch employees guiding them through the digital process rather than completing it for them.
Campaigners Decry 'Branch Banking Death'
Martin Quinn of the Campaign for Cash voiced strong opposition to the move, highlighting the essential role of in-person services. "In-person bank branch services are vital for consumers," he stated. "People do not want to talk to a machine, they want to deal with real people. High streets up and down the country are being hollowed out by shop closures, and removing more face-to-face banking services is a real kick in the teeth."
This service reduction coincides with Lloyds' ongoing branch closure program. The bank is shuttering over 100 additional branches, adding to the 1,470 locations closed in the past decade, further limiting physical access for customers.
Broader Implications for Customers
The shift underscores a broader trend in the banking sector toward digitalization, raising concerns about accessibility for vulnerable populations and those less comfortable with technology. As Lloyds streamlines its operations, the move may prompt scrutiny from regulators and consumer groups regarding fair access to financial services.
Customers are advised to check Lloyds' official channels for updates on service availability and to explore digital alternatives, though the change has sparked debate over the balance between efficiency and customer care in modern banking.
