Birmingham Expat Shares Candid Perspective on Benidorm After 20 Years Nearby
A Sutton Coldfield expat who spent two decades living near Benidorm has offered a frank and detailed account of what the famous Spanish resort is truly like, describing a place of stark contrasts that caters to wildly different tastes.
Adrian Moore, 56, originally moved to nearby Alicante with his then-wife back in 2003 and has been a frequent visitor to Benidorm ever since. The couple established a business that weathered multiple economic challenges, including recessions and the global pandemic. Over the years, Adrian immersed himself in the local culture, learning the language and eventually securing residency following Brexit.
The Dual Nature of Spain's Most Notorious Resort
Speaking exclusively to BirminghamLive, Adrian explained that Benidorm possesses a unique duality. "Benidorm caters for absolutely everyone," he stated. "You can drink warm lager for just €1.50 a pint or take a date to an exceptionally quality hotel. It's whatever you want it to be, and it's wonderful really."
He elaborated that the resort offers distinct experiences for different age groups and budgets. For younger visitors, it's a place to get tanned and consume large quantities of beer. For those in their fifties and beyond, luxurious five-star accommodations are readily available. "Benidorm is a bit tacky, but you can go there and spend a lot of money," Adrian noted. "As a resort, it knows its market perfectly and plays directly to that audience."
The Quirks and Challenges of the Benidorm Experience
Adrian did not shy away from describing some of the resort's more notorious and humorous aspects. He highlighted scenes of visitors drinking lager at breakfast and the need to stay alert to avoid being struck by mobility scooters navigating the bustling streets. The atmosphere is often filled with Union flags and saucy t-shirts, creating an environment that he admits is "not for everyone."
His personal experiences reflect this divided appeal. While his ex-wife was never a fan of the resort, Adrian has enjoyed numerous family weekends there. He even took his new partner to Benidorm last year, offering a warning beforehand. She found the experience hilarious, though Adrian suspects it ultimately wasn't for her either.
The Irresistible Draw of Spanish Sunshine
Beyond the specific attractions of Benidorm itself, Adrian pointed to a fundamental reason for its enduring popularity. "It's the weather which draws people to coming back," he emphasized. "Spain would be nothing without the sunshine. This is why nobody buys holiday homes in Finland. We're happier people with sun on our back."
This honest assessment from a long-term Birmingham expat provides a nuanced view of a destination often simplified by its reputation. Benidorm emerges as a complex resort that successfully markets itself to a broad spectrum of visitors, from budget-conscious party-goers to those seeking luxury, all under the reliable Spanish sun.



