Birmingham Domino's Issues Apology Following KKK Reference on Pizza Order
A Birmingham mother has expressed outrage after discovering the initials 'KKK' printed on her pizza order box from a local Domino's branch. The incident occurred at the Domino's store on Bristol Road in Selly Oak, sparking significant concern and prompting an official response from the company.
Disturbing Discovery During Pizza Collection
Charmaine Porter, a 42-year-old resident of Monkspath, made the shocking discovery when collecting her pizza order on March 19. The controversial reference appeared both on the store's order screen and printed directly on the pizza box itself. The initials KKK are widely recognized as shorthand for the white supremacist Ku Klux Klan organization.
"At first, I saw staff laughing and then I noticed the order reference 'KKK'. I immediately thought 'surely, this cannot be for us'," Porter explained to local media. She described feeling "angry, frustrated and embarrassed" that her 14-year-old daughter had to witness the incident.
Alleged Staff Response and Customer Reaction
According to Porter's account, staff members at the Selly Oak branch allegedly laughed when she raised her concerns about the inappropriate reference. She emphasized that there appeared to be "no remorse from staff" during the encounter.
"There is simply no defence for this situation," Porter stated. "I would like Domino's to acknowledge they got this completely wrong. The experience was deeply distressing for my family." The mother has vowed never to return to that particular Domino's location following the incident.
Company Response and Resolution
A spokesperson for Domino's has issued a formal apology for how the situation was handled. The company acknowledged that the reference would have been distressing while maintaining it resulted from "a genuine error with no malicious intent."
The franchise has taken steps to address the complaint, directly contacting Porter to offer a personal apology. Additionally, she has received a full refund for her order as part of the resolution process.
This incident highlights ongoing concerns about racial sensitivity in customer service interactions and has sparked discussion about appropriate staff training and oversight in food service establishments.
