Global Printwear & Promotion Show Returns to NEC Birmingham This Weekend
The NEC Birmingham is set to host one of Europe's largest garment decoration trade events this weekend, as the Printwear & Promotion Show makes its annual return. Recognised as a leading European trade event for the printwear and garment decoration industry, this exhibition brings together a diverse array of professionals from across the sector.
A Hub for Industry Innovation and Collaboration
The show plays a significant role in Birmingham's bustling exhibition calendar, reinforcing the city's status as a key UK hub for large-scale trade events and industry showcases. It attracts suppliers, manufacturers, equipment specialists, and business owners operating in various sectors, including fashion, sportswear, promotional merchandise, and branded corporate clothing.
Over three days, attendees will have the opportunity to explore the latest advancements in printing technology, embroidery equipment, sustainable garment solutions, and e-commerce fulfilment services. In addition to the exhibition floor, a comprehensive programme of educational seminars will provide practical insights into business growth, marketing strategies, and emerging industry trends.
Expert Insights from Marketing Specialist Estelle Keeber
Returning as a speaker for the fifth consecutive year is marketing and PR specialist Estelle Keeber, who works with businesses across the UK to enhance visibility, authority, and commercial growth through social media and press coverage. At this year's show, she will deliver sessions focused on helping printwear companies strengthen their marketing strategies in increasingly competitive markets.
"The printwear sector is incredibly innovative, but many businesses are still relying purely on word of mouth," says Estelle. "My focus is on showing owners how to build authority, communicate their expertise clearly, and use marketing strategically to attract higher value clients."
With over a decade of experience supporting entrepreneurs and securing more than 500 pieces of press coverage for brands across multiple industries, Estelle's sessions are designed to offer practical, actionable guidance tailored specifically to garment decoration businesses.
Boosting Birmingham's Economy and Global Profile
The Printwear & Promotion Show continues to draw international exhibitors and visitors to Birmingham each year, contributing significantly to the local economy and highlighting the city's importance as a centre for commerce, creativity, and industry collaboration. The event takes place at the NEC Birmingham this weekend and is open exclusively to trade visitors, further cementing its role in fostering professional networks and business opportunities.
