The hospitality landscape in Sutton Coldfield is set for a significant transformation as a well-established pub prepares to undergo a complete rebranding. The Slug and Lettuce, which has operated on Birmingham Road for over seven years, will serve its final drinks on Thursday, February 12, before temporarily closing for refurbishment.
A New Chapter Begins with The Distillery
Following a brief transition period, the venue will reopen its doors on Friday, February 20, under the new identity of The Distillery. This change represents more than just a name swap; it signifies a fundamental shift in the business model and operational approach for this popular Sutton Coldfield location.
A spokesperson for Stonegate Group, which owns the property, confirmed the transformation, stating that the venue will transition from Stonegate's managed pub portfolio to their leased and tenanted model. This strategic move will grant independent publicans greater autonomy in shaping the establishment's character and offerings.
Experienced Leadership Takes the Helm
Black Country businessman Paul Haywood will assume operational control of The Distillery, bringing two decades of hospitality experience to the venture. This marks his eighth venue overall and his sixth collaboration with Stonegate Group, demonstrating his proven track record in the competitive pub industry.
Haywood previously managed The Boot on Rectory Road in Sutton Coldfield, giving him valuable familiarity with the local market and community dynamics. His existing portfolio includes another establishment operating under The Distillery brand in Leicester, suggesting he has refined a successful formula for this concept.
Comprehensive Revamp of Offerings
The transformation will extend far beyond cosmetic changes, with Haywood planning substantial modifications to both the food and beverage offerings. The new management aims to broaden the venue's appeal beyond its current peak weekend trade by creating an attractive destination throughout the week.
Starting from 10am daily, The Distillery will introduce an elevated brunch menu featuring full English breakfasts, croissant toasts, pancakes, and barista-quality coffee. A unique unlimited coffee refill program will allow patrons to enjoy extended stays for just £3.80 per cup, while takeaway sandwiches and meal deals will cater to daytime foot traffic in the town center.
Preserving Popular Elements While Innovating
While implementing significant changes, The Distillery will retain some of the most successful aspects of the previous operation. DJ nights and bottomless brunches that proved popular under the Slug and Lettuce banner will continue, ensuring continuity for existing patrons.
The main menu will return to classic pub fare with dishes like fish and chips and pies, while the beverage selection will expand to include Pravha, Staropramen, a proprietary Distillery cider, and rotating craft beers and IPAs. Sports enthusiasts will welcome the return of Sky Sports and TNT broadcasts, which were previously available when the venue operated as The Litten Tree before 2012.
Staff Retention and Community Focus
In a positive development for local employment, all existing staff members have been offered the opportunity to remain with the venue under its new identity. This continuity will help maintain institutional knowledge while facilitating a smoother transition for regular customers.
Haywood expressed enthusiasm about Sutton Coldfield's evolving hospitality scene, noting the town's upward trajectory and increasing visitor numbers. He highlighted the importance of community connection, stating that all his establishments function as community locals designed to serve neighborhood residents.
Looking ahead, The Distillery plans to introduce themed nights alongside its regular programming, further diversifying its entertainment offerings. The transformation represents a significant investment in Sutton Coldfield's social infrastructure, potentially attracting broader demographics while preserving the venue's role as a community gathering space.
