Two prominent Herefordshire institutions have joined forces in a significant new collaboration that promises to enhance the festival experience for thousands of attendees. Wye Valley Brewery and Lakefest have officially announced a partnership that designates the brewery's acclaimed 1985 lager as the official beer of the popular family-oriented festival.
A Perfect Partnership for Herefordshire Produce
This strategic alliance brings together a respected local brewery with one of the UK's favourite independent family festivals, both deeply rooted in the Herefordshire community. The partnership means that festivalgoers attending Lakefest from 5th to 9th August will have exclusive access to 1985 lager on draught across all festival bars.
Celebrating a Decade of Brewing Excellence
The timing of this partnership coincides with a special milestone for Wye Valley Brewery. Their 1985 lager, named after the year the family-run brewery was founded by Peter Amor, is celebrating its remarkable 10th anniversary. What began as the brewery's first-ever lager creation has evolved into an award-winning favourite that now graces over 100 pubs and venues throughout the region.
Abbie Gadd, Head of Sales and Marketing at Wye Valley Brewery, expressed genuine enthusiasm about the collaboration, stating: "We are absolutely delighted to announce this partnership with Lakefest. As a family-friendly festival that actively champions Herefordshire produce, it represents a natural and fitting collaboration for our brewery. We're thrilled to become the official Lakefest beer partner."
The Festival That Grew From Humble Origins
Lakefest, which takes place in the picturesque setting of Eastnor Castle Deer Park, has undergone a remarkable transformation since its inception in 2012. Beginning as a modest cider festival, it has blossomed into a major cultural event renowned for its exceptional live music lineup, diverse daytime activities, and welcoming family atmosphere.
This year's festival promises an impressive musical programme featuring headline acts including The Charlatans, Example, and the legendary Madness. The event has consistently grown in popularity while maintaining its independent spirit and commitment to quality entertainment for all ages.
A Premium Product With Local Roots
Wye Valley Brewery, now led by Peter Amor's son Vernon, has established itself as one of the UK's largest independent family-run breweries. Operating from Herefordshire, the nation's premier hop-growing county, the brewery specialises in creating premium beers using the freshest local ingredients.
Gadd further elaborated on why 1985 lager represents such an ideal festival choice: "1985 has rightfully earned its position as one of our most popular beers, thanks to its light, crisp, and refreshing characteristics. It's the perfect summertime pint and represents an excellent selection for festival crowds. We're excited to share our multi-award-winning lager with festival attendees as we commemorate its 10th anniversary."
The partnership represents a celebration of local craftsmanship, quality entertainment, and community spirit. Festival organisers have confirmed that tickets for Lakefest, including various camping options, are currently available for those wishing to experience this enhanced festival offering firsthand.
