The future of one of Britain's most iconic high street gaming retailers hangs in the balance today. GAME, a chain that holds a cherished place in the memories of generations of gamers, has taken a critical step towards potential administration.
A Critical Notice Filed
According to reports from The Business Desk, the company has formally registered its notice of intention to appoint an administrator this afternoon, January 28th. This significant legal action was filed through the law firm RPC, initiating a crucial countdown for the business.
This notice provides GAME with a temporary, ten-day period of protection from creditor action. This breathing space is designed to allow the company's leadership and advisors to explore all possible options for the survival of its UK operations. The move represents a stark escalation of the financial pressures facing the retailer.
A History of Contraction and Previous Collapse
This alarming development follows a sustained period of retrenchment for the chain. Just months ago, GAME concluded a wave of closures that saw 40 stores shut their doors across Britain. This was part of a longer-term strategy, first outlined in January 2020, aimed at reducing the store estate by approximately 30 locations.
The scale of the company's shrinkage over recent years is considerable. From a peak of around 300 stores nationwide, GAME's physical presence has dwindled to roughly 240 locations. This latest crisis also evokes memories of a previous collapse; the company entered administration in 2012 before being rescued a week later by investment firm OpCapita.
That earlier administration had severe consequences for its international operations, leading to the collapse of its Australian arm and the sale or closure of its Irish and European divisions, with the notable exception of its Spanish branches.
Current Structure and Ownership
Today, while numerous standalone GAME stores still operate on UK high streets, the brand is now commonly found within larger retail environments. Many consumers will recognise GAME concessions inside Frasers Group or Sports Direct stores.
The chain has been under the ownership of Mike Ashley's Frasers Group since 2019, forming a key part of the Shirebrook-based firm's diverse retail portfolio. GAME, known for its focus on video games, toys, and Lego, currently maintains operations in the UK, Ireland, and Spain.
The company was originally founded on British soil in 1990 by entrepreneurs Peter Wickins and Neil Taylor, making its potential demise a poignant moment for the UK's retail and gaming history. The coming days will be decisive in determining whether this beloved brand can secure a future or faces another devastating collapse.
