Greggs has been named the most popular coffee shop in Birmingham, new data reveals, with a commanding 66% overall market share that far outstrips its competitors.
Data Analysis Reveals Dominance
The experts at Zable analysed internal consumer spending data from supermarkets, fast-food chains and coffee shops to determine which coffee shop took the number one spot. By examining transaction volumes, spending patterns and purchase timings across major retailers, they uncovered which brands dominate in different parts of the UK.
In Birmingham, Greggs holds 66% of the market share, significantly ahead of Costa Coffee at 17%, Starbucks at 11%, and both Pret and Caffe Nero at 3% each.
National Trends
Overall, Greggs is the UK’s most popular coffee shop, accounting for more than half of all coffee shop transactions analysed. Customer visits peak around midday, making lunchtime its busiest period. Costa Coffee ranks second nationally, with the chain proving particularly popular among early morning coffee drinkers—21.3% of transactions take place there.
Adults aged 30–39 account for the largest share of coffee shop transactions across almost every major chain analysed, including Starbucks (35%), GAIL’s (33%) and Greggs (32%).
Regional Variations
Coffee shop preferences vary significantly across the UK. Greggs dominates in northern locations, accounting for 79% of coffee shop transactions in Newcastle, 69% in Middlesbrough and 63% in Leeds. Costa Coffee performs particularly strongly in southern locations, including Portsmouth, Reading and Medway, where it captures close to a third of coffee shop transactions, significantly above its national average.
