A new and unique shop has arrived at Birmingham's Bullring, offering shoppers items not found anywhere else in the centre. The Mindful Living Co has launched a 'Luxury Wellness Gifting' pop-up store, bringing a touch of mysticism and mindfulness to the bustling shopping mall.
A Sanctuary of Serenity
The new store is located in the former Agha Noor unit, conveniently positioned near the entrance on the Selfridges side of the complex. Stepping inside, visitors are greeted with an array of products designed to promote a balanced life, including an assortment of crystals, fragrant oils, 'smudging' wands, and gemstone jewellery.
The brand states its mission is to help individuals embrace a more fulfilling life through mindfulness. Among the standout offerings are their smudge cleansing kits, which feature plant-based items like white sage and palo santo. These are traditionally used by some to cleanse spaces of stagnant energy and create an atmosphere of calm. Prices for these kits start at just £5.50 for hand-rolled bundles or £10 for a full kit.
Affordable Luxury and Festive Pop-Ups
Shoppers looking for a special gift or personal treat will find a wide range of affordable options. The store also stocks crystal bracelets and silver-plated gemstone jewellery, available at a attractive price of two pieces for £20.
It is important to note that this wellness haven is a temporary installation. The Mindful Living Co pop-up will remain at the Bullring only until early January 2026. It joins another seasonal pop-up, Yankee Candle, which is also offering discounted home fragrances for the festive period. This follows the recent permanent opening of Bath and Body Works in the centre at the end of October.
A New Wellness Destination
The arrival of The Mindful Living Co provides a distinct alternative to the typical high-street offerings, catering to the growing interest in spiritual well-being and self-care. Its presence until the new year gives Birmingham residents and visitors a perfect opportunity to find unique, mindful gifts during the busy holiday season.
