Build-A-Bear has issued an urgent recall for one of its popular toys after discovering a potential choking hazard. The company is urging customers who have purchased the affected product to stop using it immediately and return it to the store for a full refund.
Details of the Recall
The recall involves the 'Colorful Hearts Teddy Bear' which was sold in stores and online between January and March 2025. The toy contains small parts that can detach, posing a choking risk to young children. Build-A-Bear has received reports of the bear's eyes coming loose, prompting the recall.
What Customers Should Do
Customers are advised to take the toy away from children and return it to any Build-A-Bear store for a full refund. No receipt is required. For more information, customers can contact Build-A-Bear's customer service team.
The company has apologized for any inconvenience and emphasized its commitment to safety. This recall affects approximately 10,000 units in the UK.



