A Birmingham City supporter group has criticised price rises in the club's season ticket renewal initiative and an absence of 'meaningful consultation'.
On Tuesday Blues confirmed fans would be able to renew their tickets from today, Wednesday, April 29 but without the explicit pricing grid provided in the past.
The statement on the club website refers to increases in the most popular areas of the ground such as the Tilton Road end and the Kop, with relatively modest hikes in Kop Lower and Upper.
The cheapest season ticket is now £340 as opposed to £320 last season. Blues have directed fans unwilling to pay the increase in their area to the Gil Merrick, which has gone up from £435 to £460.
However, in some areas of the stadium senior season tickets have gone up in excess of 25 per cent and the Blues Trust have taken issue, posting a statement on their website expressing their concern.
Blues Trust Statement
The statement reads: 'Many Blues fans were taken aback on Tuesday when the club announced match day prices for the 2026/27 season.
'Without any prior consultation or the offering of an explanation, inflation busting increases for many were revealed in individual emails sent to existing season ticket holders.
'The club revealed significant increase in prices, rises that appear to far exceed the current rate of inflation and the broader cost of living pressures facing supporters. Variable increases five, six and seven times the current rate of inflation have been imposed for some supporters, with senior citizens, families, and children amongst those seemingly hit the hardest.
'Blues Trust is deeply concerned by both the scale of these increases and the manner in which they have been introduced. There has been no meaningful consultation with supporters groups, nor any clear or transparent explanation provided to justify such substantial changes.
'For a club that relies so heavily on the loyalty and commitment of its fan base, this approach risks undermining trust at a critical time.
'Football clubs are more than businesses; they are community institutions with deep cultural and social roots.
'Supporters are not simply customers, they are stakeholders whose voices deserve to be heard, especially on decisions that directly affect their ability to attend matches and support their team.
'At a time when many supporters are already facing financial strain, imposing large price increases without engagement or justification sends the wrong message. It raises serious questions about the accessibility, inclusivity, and the long-term relationship between the club and its fans.
'Blues Trust calls on the club to: Provide a full transparent explanation for the pricing decision; Engage in meaningful dialogue with supporters groups, including formal consultation mechanisms; Look again at the approach that has been adopted with a view to protecting access for loyal fans.
'We remain committed to working constructively with the club to ensure that supporters' interests are properly represented. However, that requires openness, accountability, and a willingness to listen.
'Supporters are the lifeblood of Birmingham City Football Club. Decisions of this magnitude should reflect that reality. Not disregard it.'
Club Response and Context
To be fair to Blues, rises have been infrequent in recent years and the club point out the lowest-priced season ticket is the fifth cheapest in the Championship. Fans have until May 31 to renew before those on the club's waiting list are free to apply.
What do you make of the season ticket rises? Have your say.
