Leicester Riders Rally Behind National Year of Reading to Boost Youth Engagement with Books
The Leicester Riders basketball team is proudly supporting the National Year of Reading, a major initiative designed to inspire young individuals across the city to discover the transformative power of books. This effort aims to foster a love for reading that extends beyond the court, highlighting the club's deep commitment to community development.
Club Foundation Emphasizes Holistic Development for Young Minds
Rob Jarram, Head of the Leicester Riders Foundation, expressed strong enthusiasm for the partnership. He stated, "As a club deeply rooted in the Leicester community, we are dedicated to inspiring the next generation both on and off the court. Reading plays a crucial role in developing young minds, building confidence, enhancing focus, and supporting mental well-being. We are proud to stand behind this initiative and encourage everyone to get involved." This statement underscores the Riders' belief that literacy skills are foundational for success in all areas of life, including sports.
Collaborative Efforts with Schools and Fans Throughout 2026
The National Year of Reading is an initiative led by the Department for Education and supported by the National Literacy Trust. Throughout 2026, the Leicester Riders will actively engage with fans, schools, and the broader basketball community to promote reading. Their goal is to reinforce the message that strong literacy foundations are essential for achieving success in both athletic pursuits and personal growth.
Local Government Applauds Partnership with Libraries
Leicester's assistant city mayor for libraries, Councillor Vi Dempster, welcomed the Riders' involvement, noting, "The Riders are a fantastic asset to our city, and we are delighted to have them on board. Libraries offer a wealth of resources, from physical books and e-books to digital tools and study spaces, making it easy for young people and families to enjoy reading." This collaboration highlights the city's commitment to providing accessible educational opportunities through its library network.
By combining the excitement of basketball with the importance of reading, the Leicester Riders hope to create a lasting impact on youth literacy in the region, encouraging a lifelong passion for learning and personal development.



