Morrisons is launching a free fruit scheme to mark the FIFA World Cup 2026. The supermarket is bringing a juicy twist to the summer's football celebrations by giving away completely free oranges to kids.
Morrisons says children visiting English or Scottish Morrisons stores can score a free orange on England and Scotland match days throughout the group stages. The fruity freebie officially kicks off on June 14 for Scotland's opening game, followed by their fixtures on June 19 and 24. Three Lions fans can grab theirs for England's big games on June 17, 23 and 27.
A spokesperson said: "Whether the family is screaming at the telly from the sofa, throwing a wild match-day party, or the kids are chasing their own football glory in the back garden, Morrisons is making sure young supporters stay match-ready. The oranges will be available to little shoppers on Morrisons Market Street on select dates while stocks last."
Children visiting Morrisons stores nationwide will be able to pick up a free orange from Market Street on selected England and Scotland match days throughout the tournament, whilst stocks last. Jacob Uren, Senior Citrus Trader at Morrisons, said: "Encouraging children to enjoy fresh fruit has long been important to us at Morrisons, and orange slices are such a nostalgic part of football culture. We hope our free oranges help keep little fans refreshed, energised and ready to cheer on England and Scotland this summer."
It comes as Morrisons is bringing the excitement of the tournament straight to customers' fingertips this summer with its 'Big Match Sweepstake'. The digital game is running exclusively on the More Card loyalty app, giving shoppers a free stake in the world's biggest football event. From June 8 until June 24, app users can log in to unlock their allocated tournament country, with the game designed to reward shoppers every step of the way. Each time your allocated country wins and moves through the knockout stages, the game will unlock instant prizes to enjoy. Rewards up for grabs include free products such as Morrisons bakery cookies, ice cream and fresh fruit. Alongside free products, money-off vouchers can also be won to help customers cut the cost of their summer grocery shops.
