The UK government has unveiled a series of proposed rule changes and new laws targeting social media use, particularly for children and young people. The Labour Party government is launching a consultation on whether to ban under-16s from using social media as part of a broader package to curb mobile phone use among youth.
Social Media Ban for Under-16s
Prime Minister Keir Starmer has expressed openness to the idea of a ban but wants to review evidence from Australia, where a similar ban was enacted in December, before making a final decision. Education minister Olivia Bailey stated in the Commons: "The government has said repeatedly that it is a question of how we act, not if, but to put it beyond any doubt, we are playing a clear statutory requirement that the secretary of state must, rather than may, act following the consultation." She emphasized that "the status quo cannot continue" and that "under any outcome, we will impose some form of age or functionality restrictions for children under 16."
Restricting 'Risky' Features
The consultation examines limiting risky functionalities and design features that encourage excessive use, such as infinite scrolling and autoplay. Bailey said: "Today's consultation is a vital next step. For the first time, we will also publish guidance on healthy screen time for children aged 5 to 16, giving parents the practical tools to help their children build a healthier relationship with technology from an early age."
Tackling Livestreaming and Disappearing Messages
The government noted that some features increase the risk of children being exposed to harmful content, especially those designed for real-time or temporary viewing, such as livestreaming or disappearing messages. These make it harder for services to provide protections for children.
Restricting Personalised Algorithms
Personalised algorithms may also contribute to children spending more time online. The government stated that content recommendation systems are not inherently addictive but can be used to create more positive experiences. However, restrictions may be considered to reduce excessive use.
Screen Time Limits and App Curfews
Proposed measures include limiting time spent on social media, setting daily screen time limits for individual apps, and introducing nighttime curfews. These would build on voluntary measures already in place on platforms like TikTok and Instagram, making them mandatory and preventing children from ignoring or dismissing them.
AI Chatbots and VPNs
The consultation also addresses issues related to AI chatbots and Virtual Private Networks (VPNs). The government welcomes responses from everyone, including children and young people, with a dedicated version of the consultation for children and another for parents and carers. National events will be held over the next three months to gather views.
Liz Kendall stated: "Through the Online Safety Act, this government has already taken clear, concrete steps to deliver a safer online world for our children and young people. These laws were never meant to be the end point, and we know parents still have serious concerns. That is why I am prepared to take further action."



