The festive season's most recognisable red truck has announced its next destination, but it's not the stop many in the Midlands were hoping for. While Cardiff prepares to welcome the iconic Coca-Cola Christmas Truck Tour this weekend, Birmingham is still waiting to hear if and when it will get a visit in 2025.
Cardiff Confirmed, Birmingham's Date a Festive Mystery
The tour's next confirmed stop is at The Farm House on Ferry Road in Cardiff on Sunday, December 21. This follows the vehicle's visit to Birmingham on December 19 last year, before it moved on to the Welsh capital. The conspicuous lack of a Birmingham date for this year has left locals wondering if the Bullring will be skipped in 2025.
Coca-Cola maintains an air of surprise around the full schedule, typically revealing locations just days in advance. This means a last-minute announcement for Birmingham is still a possibility, though it remains anyone's guess.
A Look Back at the Truck's Midlands Magic
For many across the region, the sight of the illuminated lorry signals the true start of the holidays. Previous visits have created cherished memories, with crowds gathering for free drinks, snacks, and festive games where participants could win prizes.
The events have also featured popular photo opportunities and other seasonal activities. This year, visitors will be able to have their photo turned into a special keepsake bauble. Beyond the fun, the tour supports a vital cause: it partners with FareShare, the UK's leading food distribution charity. The initiative has already contributed to the donation of a million meals to fight hunger and reduce food waste.
What Happens Next for Birmingham?
As Cardiff residents gear up for their festive experience, Birmingham awaits news. The truck has a rich history in the area, with documented stops in locations including Rubery, Wolverhampton, Merry Hill, Sutton Coldfield, and St Martin's Square in Birmingham city centre over the past decade.
Fans of the tour are advised to keep a close watch on Coca-Cola's official channels for any sudden announcements. Until then, the city's festive calendar holds a hopeful space for the iconic red truck to roll in once more, bringing its signature message that the holidays are coming.