One of Birmingham's most charming historic shopping centres is preparing to sprinkle some extra festive magic this weekend. The Great Western Arcade will host a delightful Gingerbread Walkabout Wonderland, offering free sweet treats and seasonal songs to visitors.
A Festive Feast for the Senses
The special event is scheduled for Saturday, December 20, running from 11am until 3pm. The arcade's beautiful Victorian setting will be filled with the sound of carols sung by period performers, creating a truly nostalgic atmosphere. As shoppers enjoy the music, they will also be offered free gingerbread to enjoy.
The arcade's management has emphasised the relaxed, joyful nature of the occasion. In a social media post, they stated: "No tickets. No pressure. Just festive joy. Pop in, soak up the atmosphere, enjoy the music, and treat yourself to a cosy Christmas moment in the heart of the city."
The Historic Heart of Birmingham's Shopping
This event provides a perfect reason to explore a genuine Birmingham landmark. The Great Western Arcade was originally constructed in the 1870s, with design influences drawn from the famous Great Exhibition at Crystal Palace. Visitors can admire its ornate ceilings and elegant architecture while browsing its unique independent shops.
Current tenants include a top-rated delicatessen, a cigar shop, a record store, a whisky specialist, a pub, and a wine merchant. It also boasts what is often humorously referred to as Birmingham's poshest branch of Greggs.
Planning Your Visit
Located just around the corner from Cathedral Square and its Christmas market, the arcade is perfectly positioned for a full day of festive exploration. The nearby market will be in its final days, closing for the year on Wednesday, December 13.
Despite an expected busy weekend in the city centre, the arcade is easily accessible. It is well-served by bus services and the Metro, with Snow Hill Station situated directly opposite the entrance.
This free event offers a charming, cost-effective way to create Christmas memories, adding a touch of Victorian wonder to the modern festive season.
