A new pop-up has appeared inside Selfridges in Birmingham's Bullring, inviting shoppers to immerse themselves in the world of two of the UK's most nostalgic toy brands: L.O.L. Surprise! and Bratz. The activation, which runs from August 10 to October 31, features interactive photo opportunities and eye-catching displays inspired by the playful personalities of both brands.
L.O.L. Surprise! Festival Experience
Stepping into the ultimate L.O.L. Surprise! festival experience, shoppers will be invited to snap a selfie with an immersive, life-sized DJ booth inspired by the brand's newly launched Music Festival Range. Complete with a festival-style dance floor, dynamic spotlights and character backdrops, the installation encourages visitors to become the headline act and capture the perfect festival-inspired photo.
Shoppers can also see the iconic yellow Selfridges Bull surrounded by oversized speaker props, hanging disco balls and a glowing L.O.L. Surprise! LED neon sign.
Bratz Brings 'Brattitude' to Birmingham
Meanwhile, positioned behind the L.O.L. space, Bratz is bringing its signature 'brattitude' to Birmingham with an immersive pop-up inspired by the successful Selfridges Oxford Street activation. Visitors can pose in the Bratz-branded mirror, relax on the Bratz lip-shaped sofa, shop stylish products, and be the first to get their hands on the brand-new range.
On social media, people are already sharing their excitement, with one writing: "This looks amazing!" Many were asking how long the pop-up will be open for. It will remain in place until October 31. It's found at Selfridges Birmingham Bullring: The Toy Shop.
