The Baby Show Returns to Birmingham NEC with Exclusive Deals for New Parents
The Baby Show, a beloved pregnancy and baby shopping event sponsored by Pampers, is making its highly anticipated return to the NEC Birmingham this spring. Scheduled from Friday, May 8th to Sunday, May 10th, 2026, this event is designed to support and guide new and expectant parents through their journey into parenthood.
Expert Guidance and Unbeatable Discounts
With industry experts, trusted brands, and household names in attendance, tens of thousands of visitors are expected to flock to the show over the three days. The Baby Show provides incredible discounts, amazing deals, and exclusive show offers all under one roof, making it the perfect destination for parents looking to shop smart.
Over 350 brands will showcase their latest and best products, allowing parents to try before they buy. Knowledgeable and friendly experts will be on hand to offer advice, ensuring all visitors feel confident in their purchase decisions.
Featured Brands and Interactive Experiences
Attendees can shop from a wide array of top parenting brands, including Pampers, Tommee Tippee, MAM, Joie™, iCandy, My 1st Years, Bugaboo, Tutti Bambini, Nuby, Joolz, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Folk & Thread, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals, and Babyprints.
Returning fan-favorite features will enhance the experience, such as the Buggy Testing Track led by Project Baby and team, where visitors can test a range of buggies, pushchairs, and strollers. Additionally, the Live Talks Stage sponsored by Tommee Tippee will offer complimentary talks from leading industry experts throughout the event.
Insights from the Show Director
Mallory Reynolds-Trout, Show Director at The Baby Show, expressed excitement about the return: "We adore returning to the NEC each year and meeting so many new faces and growing families. The NEC is a brilliant venue with easy access for guests and plenty of space for our wonderful exhibitors to showcase their latest and very best products. We simply can’t wait to welcome a new set of expectant parents through the doors in spring and support them on those first steps into parenthood with great products, informative talks, and fantastic deals and discounts."
Ticket Information and Special Offers
Tickets are priced at £28 on-the-door and £18 in advance, with early-bird tickets available until Sunday, February 15th, 2026, offering a £14 saving. Visitors can also add a Baby Show goody bag, valued at over £75, for just £6. Special Tommee Tippee packages are available, allowing attendees to purchase tickets and select Tommee Tippee products in advance.
