As the new year unfolds, fashion-conscious shoppers across the UK are seeking versatile and affordable pieces to update their collections. One item rising to the top of many lists is a classic knit from a beloved British retailer.
The Must-Have Knit for Your 2026 Wardrobe
The M&S Supersoft Crew Neck Jumper in Hazelnut is being hailed as an essential purchase for anyone curating their style for the year ahead. Priced at just £18, this piece from the M&S Collection promises to blend timeless style with everyday comfort, making it a practical choice for a variety of occasions.
Crafted from a specially developed super-soft yarn, the jumper is designed to feel incredibly cosy against the skin. Its regular fit offers a silhouette that is both flattering and relaxed, avoiding any boxy or overly tight feel. The timeless crew neckline and long sleeves enhance its versatility, allowing it to be paired effortlessly with denim, tailored trousers, or skirts.
Timeless Design Meets Modern Wearability
Embodying the Marks and Spencer ethos of merging classic and contemporary styles, this jumper is built for longevity. It is designed not just for a single season but to become a reliable, go-to layer for years to come. The durability of the construction means it can withstand regular wear and washing, representing strong value for money.
The choice of colour is a significant part of its appeal. The warm, neutral Hazelnut shade acts as a perfect canvas for any colour palette. It can complement soft pastels in spring, bold autumnal tones later in the year, or simply serve as a sophisticated neutral alongside core wardrobe staples like black, white, or navy.
An Affordable Style Staple
In an economic climate where value is paramount, finding high-quality, stylish basics at an accessible price point is a win for consumers. This jumper demonstrates that refreshing one's wardrobe doesn't require a substantial investment. Its affordability, combined with its softness and style, transforms the everyday task of getting dressed into a more pleasurable experience.
For lifestyle writer Natalie Dixon, who highlighted the piece in January 2026, this M&S knit is firmly at the top of her shopping list. It stands as a testament to the enduring appeal of well-made, simple designs that prioritise both comfort and aesthetic.
As the seasons change, this versatile hazelnut jumper is poised to become a cornerstone piece for many, proving that sometimes the most impactful wardrobe updates are also the most straightforward and affordable.
