Fans of BBC's hit show The Traitors can now emulate host Claudia Winkleman's signature on-screen style for a fraction of the expected price. A cosy chenille jumper from high-street retailer New Look is being hailed as a direct channel to the presenter's iconic, mystery-laden wardrobe.
The Traitors' Fashion Legacy
Since its debut, The Traitors has become as famous for its tense gameplay as for Claudia Winkleman's distinctive fashion choices. Her wardrobe, filled with oversized silhouettes, earthy tones, and dramatic knitwear, has defined a look that is both comforting and intriguing. It's a style that suggests cosiness but also hints at hidden secrets, perfectly matching the show's atmosphere.
This aesthetic has resonated deeply with viewers, turning Winkleman's outfits into a major talking point. The show has proven that knitwear can be a powerful statement piece, capable of conveying mood and narrative as effectively as any plot twist.
The New Look Dupe: Affordable Traitor Chic
Enter the New Look chenille cable knit roll neck jumper. Priced at just £20.99, down from its original £34.99, this piece captures the essence of Winkleman's look. Its key features read like a checklist for Traitors style:
- A chunky cable knit texture for that authentic, handcrafted feel.
- A softly slouchy roll neck that adds an effortless, relaxed silhouette.
- A moody khaki shade straight from the show's Scottish Highland palette.
The jumper embodies that unique blend of being incredibly wearable while also seeming like it belongs in a candlelit castle. It's the kind of item that elevates simple jeans or trousers, offering an instant outfit upgrade with a dose of enigmatic charm.
Why This Piece Works
The success of Claudia Winkleman's style, and by extension this affordable find, lies in its philosophy. It is wearable, relatable, and timeless. This jumper doesn't just mimic a trend; it taps into a desire for quality, comfort, and a touch of drama in everyday dressing.
For many, it represents a savvy fashion win—achieving a high-end, curated look without the luxury price tag. It proves that style inspired by popular culture can be both accessible and deeply satisfying, allowing anyone to bring a little Traitors-inspired mystery into their own wardrobe.
This article contains affiliate links. We may earn a small commission on purchases made through this article, which does not affect our editorial independence. The article was originally published on 16th January 2026.
