I'm A Celebrity viewers have expressed widespread outrage after Kelly Brook launched a scathing verbal attack on fellow contestant Vogue Williams, intensifying their ongoing rivalry during Thursday's episode.
The explosive confrontation
The tension reached boiling point as the celebrities remained divided into two groups, with some enjoying luxury in Win City while others suffered in Doomsville. The viewing public decided the matchups, specifically selecting Kelly to battle against Vogue in what would become one of the most memorable clashes of the series.
During her Bush Telegraph confessional, Kelly delivered what many considered a low blow, referencing their names in a pointed comparison. "Listen Win City, we are the underdogs but we're never to be underestimated and we're coming for you today," Kelly declared. "And let's face it, Vogue's named after a magazine, Kelly means warrior so it's kind of a no brainer."
Viewer backlash erupts on social media
Audiences watching from home immediately took to X (formerly Twitter) to voice their disapproval of Kelly's comments. One frustrated viewer wrote: "Vogue is called after a magazine, Kelly means warrior. Just stop the b******* Kelly Brook #imaceleb."
Another spectator noted sarcastically: "I thought Kelly meant annoying not warrior... but each to their own #imaceleb." The Mirror reported additional criticism, including one viewer who questioned: "Kelly means warrior, so why have you been beaten or lost all of your trials?"
A fourth observer commented on the escalating tension: "Lowkey getting tense between Vogue and Kelly. The food is the power of all #imaceleb."
The paint-splattered showdown
During Thursday's programme, the pair competed in a challenge involving enormous paint containers, with Vogue needing to topple various structures to secure cheese and crackers for her team. The competition quickly turned personal as Vogue cheekily targeted Kelly, suggesting she should depart since there was little point in her remaining.
Kelly brushed off the recommendation, telling her fellow campmate: "Listen, everyone loves an underdog Vogue, you know that." The exchange grew increasingly heated as Vogue informed Kelly she "wasn't good enough" and revealed: "Me and Kelly used to be friends but not anymore."
Kelly retorted with a threatening: "I've never seen you cry but I'm about to," while Vogue delivered the final pre-competition blow: "You're good, you're just not good enough."
Ultimately, Vogue triumphed in the trial for her team, leaving Kelly unsuccessful once again. In a moment of pure frustration, Kelly seized a container of paint and launched it at the host, prompting Vogue to retaliate. The incident resulted in both participants covering each other in paint before surprisingly finishing the task with a cordial hug.
Aftermath and elimination
When Kelly returned to the campsite, she continued her verbal assault on Vogue, telling Aitch: "I was like, 'You're getting it, b****. You are getting it'." The two groups were eventually reunited after each duo faced off in a final challenge, leaving Kelly in the firing line for the first public vote alongside Aitch, Angry Ginge, Alex Scott, Ruby Wax, Jack Osbourne and Martin Kemp.
As Friday's episode concluded, Ant and Dec revealed that Alex Scott would be the first celebrity eliminated from the show, saying her goodbyes to fellow campmates before making her final exit. The dramatic events have left viewers wondering how the ongoing feud between Kelly and Vogue will develop in upcoming episodes.
