Cult beauty brands Essence and Catrice, renowned for their affordable yet high-quality products, have set up dedicated kiosks at the world's largest Primark in Birmingham. The new gondolas, filled with iconic items including the viral £4 Lash Princess mascara, are now available in the beauty hall of the flagship store.
Essence Products Galore
The Birmingham Primark now boasts the largest selection of Essence products seen in the Midlands to date. Shoppers can find at least six variations of the Lash Princess mascara, alongside a wide array of other mascara options. The entire Essence gondola is priced at £4 or under, with long-lasting eyeliner pencils at just £1.80, micro precise brow pencils at £2.30, and lip liners and glosses for £1.50 each.
On the side bay, no fewer than 44 products from the Essence range are on sale, including accessories like lash curlers, setting sprays, powders, and other base products. Despite some shelves being raided by eager shoppers, the mascara section remained well-stocked.
Catrice Also Available
Catrice, another brand popular among American beauty creators, has also made its debut at the Primark. Around 44 products from the Catrice line are now on sale, including £2.50 plumping lip liners, the £3.50 Lip Filler Supreme, and the HD Foundation priced at £7.
Previously, beauty enthusiasts would flock to Wilko for these inexpensive mascaras, which are highly praised by reviewers for rivaling high-end brands. The addition of these bargain brands at Birmingham Primark is a significant boost for budget-conscious shoppers seeking well-performing products.
With Birmingham's growing appetite for beauty and the increasing number of dedicated beauty shops in the city centre, the arrival of Essence and Catrice is expected to be a hit among locals and visitors alike.
