A former teacher from the West Country has transformed her health and dropped two dress sizes using the Simple app, a personalised weight loss platform currently offering 80% off plans with the code REACH.
Health challenges and a fresh start
Sam Matthews, 55, was diagnosed with fibromyalgia in her mid-forties after a series of physical illnesses. She also suffers from arthritis in her toes, which forced her to give up running. 'I'm very much an all-or-nothing person. Because I couldn't exercise, what was the point of eating healthily? The weight piled on,' she said.
After years of weight cycling, she discovered the Simple app on social media. Unlike fad diets, the app focuses on small, manageable habits. Since using it regularly from mid-January, Sam has lost 24 pounds, dropping from a UK size 14 back to a size 10.
How the app works
The Simple app begins with a short questionnaire to build a plan around individual goals and lifestyle. It includes intermittent fasting trackers, workout guides, and easy food logging via text, voice, or photo. A built-in AI coach named Avo offers tailored meal suggestions and motivation around the clock.
'Avo made a massive difference,' Sam said. 'It helped keep me on track without feeling deprived.' She hasn't had to give up anything but has made more conscious choices, focusing on increasing protein intake while still enjoying meals out and a glass of wine.
Intermittent fasting success
Sam typically fasts for 14–16 hours, sometimes extending to 18 or 20–21 hours once a week. 'Going 12 or 14 hours without food sounded impossible, but now it feels great,' she said. The app's intermittent fasting tracker promotes safe, sustainable habits rather than strict calorie restriction.
User reviews and alternatives
Users on Trustpilot praise the app for being simple, fun, and educational. One reviewer said, 'It keeps me on track and mindful. Definitely recommend.' Another lost 10 pounds in a few weeks.
Alternatives include Noom, which focuses on mindful eating, and MyFitnessPal, a nutrition and exercise tracker. However, Sam's success with Simple highlights its effectiveness for those seeking realistic, long-term change.
