Mamas & Papas is offering free personalised 'Buying for Baby' appointments, which celebrity parents Jamie Laing and Sophie Habboo have hailed as the 'best experience ever.' The couple used the service to create their dream nursery for their newborn, Ziggy.
What the appointments offer
The appointments can be booked online in advance and conducted in-store or virtually. Options include The Full Works (90 minutes covering all baby product areas), Out and About (60 minutes for comparing brands and demonstrations), and Short and Sweet (30 minutes focused on a specific product).
Celebrity parents' experience
Jamie and Sophie shared: 'Creating our dream nursery has been such an emotional and special part of the journey. We wanted a space that felt both beautiful and practical, and every piece we chose strikes that balance - it just feels perfect.' They added: 'There were so many decisions when preparing for Ziggy's arrival and the guidance in our Buying for Baby appointment made everything feel so much calmer and more considered.'
Product highlights
Notable products include the Ocarro 2 Pushchair - Americano (£849, suitable from birth to four years) and the Atlas Cotbed Bundle (4 Piece) - Nimbus White, reduced from £464 to £395. The cotbed converts into a toddler bed for children up to four years old. Mamas & Papas also offers up to 50% off toys, such as a half-price rocking horse (£59, down from £119) and the Playmat and Gym - Welcome to the World Duckling (£87.20, reduced from £109).
Customer reviews
Customers have left glowing reviews. Jodie commented on The Full Works session: 'They showed us exactly what we needed.' Niamh praised the 30-minute option: 'It took the guesswork out of getting ready.' On Trustpilot, where Mamas & Papas is rated 'excellent,' one parent wrote: 'We had a great experience buying for our first baby! We booked a 90-minute appointment... Chloe made us feel at ease when we felt out of our depth. She answered all the questions we had, never pressured us to purchase anything, and gave us price match options as well.' Another added: 'The service was fantastic... Charlie in the Leeds store was incredibly knowledgeable and helpful throughout the process and went the extra mile at every opportunity.'
However, not all feedback was positive. One customer noted: 'Lots of items available in store. Had booked a one-hour appointment to look at prams and car seats. Was left disappointed as staff were not providing information/tricks/tips.' Another staff member eventually stepped in to help.
Alternative services
John Lewis offers Nursery Advice appointments (90 or 45 minutes) in-store and online. Bambinista provides one-on-one personal shopping appointments in-store or via Zoom, stocking brands like aden + anais and MAXI COSI.
