Ozzy Osbourne's 'digital DNA' is reportedly being used to create an AI hologram version of the late Black Sabbath star, capable of interacting with fans and even shooting a template for a commercial.
Announcement at Licensing Expo 2026
According to Rolling Stone, Sharon Osbourne and her son Jack were in Las Vegas to announce the development at the Licensing Expo 2026. The technology firm Hyperreal is behind the hologram, which will allow fans to interact with the legendary musician.
Ozzy died two weeks after his final show in Birmingham last July, at the age of 76.
How the Hologram Works
Jack Osbourne said the hologram would replicate his father's voice, image, and movements, describing it as 'kind of scary' how accurate it was. Sharon added that it would answer questions in the way her late husband would have.
She was quoted as saying: 'You can ask Ozzy anything, and he will answer you in his own voice - and the answers will be what Ozzy would have said.'
'We're going to take it all around the world. People can talk to him and he will talk back.'
Jack was reported as saying: 'He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag-and-drop. You could shoot a template for a commercial… literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It's that simple now.'
Hyperreal's Previous Projects
Hyperreal's website showcases previous projects, including one that 'de-aged' Sir Paul McCartney. The Beatles legend featured the technology in the music video for 'Find My Way' in 2021, where a younger version of him was seen dancing down a hotel corridor.
The firm also says it has worked on digital versions of artists like late rapper The Notorious BIG, comic book hero Stan Lee, and singer-songwriter Madison Beer.
