Taco Bell officially opened its doors at Merry Hill retail park on Saturday, July 11, 2026, drawing massive queues as fans lined up for the grand opening. The event featured balloons, flags, and a ribbon-cutting ceremony, with all new staff gathered outside to mark the occasion.
Exclusive Drink Launch
The new location, situated off Station Drive near Merry Hill shopping centre, is now the exclusive home of Mountain Dew Baja Blast Zero Sugar in the UK. Vanessa, the store manager, said: "You asked for it, and it's finally here. After years of UK fans craving the US classic, the Mountain Dew Baja Blast Zero Sugar is now exclusively at Taco Bell. Its bold tropical lime taste is the ultimate cool-down for summer heatwaves and the perfect match for anything on our menu."
Community Welcome
Vanessa added: "We are absolutely thrilled to join the fantastic food community here at Merry Hill retail park. Our new store location will serve fan favourites, alongside a wide range of vegetarian options. Guests can also expect the fast, friendly service Taco Bell is known for around the world."
Rewards and App Ordering
Guests can sign up for Taco Bell Rewards through the app, where new members receive a complimentary item. Members earn points redeemable for free menu items and rewards, plus access to exclusive offers and early releases. "Fans can also skip the line by placing orders through the app before arriving at the store," Vanessa noted.
Store Transformation
"Transforming this familiar old unit into a vibrant restaurant has been an amazing journey. We can't wait to serve up our fresh, customisable favourites and pour those ice-cold drinks for the local community. Whether you're a Taco Bell regular or a first-timer, our team is ready to make your visit epic," she concluded.
