A new official Netflix KPop Demon Hunters experience is set to open at The Entertainer toy shop in Birmingham's Bullring, with the first 200 customers receiving free goodie bags. The attraction, which will feature immersive installations and interactive experiences, is scheduled to start on Monday, October 26 and will run for at least six months.
Immersive installations and merchandise
The Entertainer, located on the lower ground floor of the Bullring near Marks and Spencer, will host the experience. According to the company, the attraction will include a 'huge' range of KPop Demon Hunters merchandise, including toys, games, accessories, scooters and a brand-new homeware range. Photo opportunities will also be available throughout the installation.
KPop Demon Hunters has been a family favourite since its Netflix debut last summer, becoming the most-watched original title in the streaming service's history. The experience aims to let fans step into the world of the music-filled fantasy film.
Partnership with Netflix
Craig Inglis, group chief customer officer at The Entertainer, said: "We're incredibly excited to be partnering with Netflix to bring the world of KPop Demon Hunters to life at The Entertainer Bullring."
He added: "We've been working hard to make our stores more than just somewhere to shop, creating spaces where families and fans can experience the brands they love in new and exciting ways. The reaction to KPop Demon Hunters has been phenomenal, so to create a dedicated shopping zone at our Birmingham store is an exciting moment for us and will make Bullring even more of a shopping destination."
First 200 customers get goodie bags
The first 200 customers on the opening day will receive a goodie bag to take away. Inglis said: "We want customers to walk in and feel part of that world, whether they're discovering the products, or simply coming in for the experience."
He concluded: "This partnership is a great example of how we want our stores to evolve working with brilliant partners like Netflix to create exciting experiences, bring much-loved brands to life and give customers even more reasons to visit."
