A social media taste test has sparked a major debate among British chocolate lovers, after a reviewer declared a popular supermarket brand superior to the iconic Cadbury's.
The Chocolate Challenge
In January 2026, content creator Bianca Rosina embarked on a delicious mission: to find the UK's best chocolate bar. She visited Aldi and purchased every large chocolate bar variety she could find, aiming to compare them directly with offerings from Cadbury.
Her haul included the Choceur Milk and Fruit & Nut bars (£1.85 for 200g), a bar of Milka Alpine Milk, and Aldi's own-brand Dairyfine Milk Chocolate and Wholenut Milk Chocolate.
Ingredients and Ethics Take Centre Stage
Bianca immediately highlighted a key difference in her TikTok video. She pointed out that the Aldi-branded chocolates contain no palm oil, an ingredient Cadbury's owner, Mondelēz International, has incorporated in recent years.
She also noted the cocoa solid content, stating the Aldi bars have a minimum of 28% cocoa solids, compared to Cadbury's current minimum of 20%. The Milka bar was praised for its 33% minimum, which Bianca remarked was "nearly as high as Lindt and M&S."
Furthermore, she alerted followers to the Rainforest Alliance Certified symbol on the Dairyfine packaging, suggesting it supports ethical sourcing and rainforest communities.
The Verdict: A Decisive Win for Aldi
So, how did the supermarket chocolate fare? After tasting the Dairyfine Milk Chocolate, Bianca admitted she was "very surprised."
"That's better than Cadbury," she declared. "That's a really nice bar of chocolate. It hasn't left any kind of gritty, itchy kind of feeling [in my throat]."
In a follow-up conclusion, she was unequivocal: "I won't be buying Cadbury's chocolate again. I've found a chef's kiss 10 out of 10 alternative. It's affordable, you're getting value for money and as a bonus, it doesn't contain palm oil."
Public Reaction and a Wider Issue
The review resonated with many viewers. One commenter agreed: "The Fruit & Nut is amazing! Prefer it now over Cadbury." Another praised the generous nut pieces in the same bar.
The discussion around palm oil is particularly charged. The article references a Greenpeace investigation which found that, between 2015 and 2017, 22 of Mondelēz’s palm oil suppliers cleared 70,000 hectares of rainforest, with an estimated 1,000 to 5,000 orangutans killed annually in related concessions.
In a past statement, Jonathan Horrell, Global Director of Sustainability at Mondelēz International, said: "Mondelēz International remains fully committed to driving change in the palm oil sector and today’s actions against 12 upstream suppliers reflect that commitment."
This taste test suggests that for a growing number of consumers, the combination of taste, value, and clearer ethics is making supermarket own-brand chocolate a compelling choice.
