Cadbury Creme Eggs vs Supermarket Alternatives: The Cheapest Wins Taste Test
Cadbury Creme Eggs Beat Supermarket Alternatives in Taste Test

Cadbury Creme Eggs vs Supermarket Alternatives: The Cheapest Wins Taste Test

This Easter season, the market is brimming with more chocolate egg choices than ever before. Numerous supermarkets now offer their own varieties of filled eggs, perfect for Easter hunts or indulgent snacking. To see how these alternatives stack up against the iconic Cadbury Creme Eggs, we conducted a comprehensive taste test with eggs from M&S, Aldi, Lidl, Sainsbury's, and Morrisons, enlisting the help of a young assistant for unbiased opinions.

The Taste Test Results: A Detailed Breakdown

Cadbury Creme Eggs cost £2.50 for a 200g box from Asda, equating to £1.25 per 100g, with five eggs per box. These classic treats feature a wonderfully creamy Cadbury chocolate shell filled with just the right amount of sweet, sticky fondant, designed to resemble the inside of an egg with white and yellow coloring. They earned a perfect 5 out of 5 stars for their delightful taste and nostalgic appeal.

Morrisons Belgian Milk Chocolate Peanut Butter Eggs are priced at £4 for a 150g bag, working out to £2.66 per 100g. The bag contains 12 eggs that are not individually wrapped, making them unsuitable for egg hunts. While the two-tone brown appearance was unappealing, the taste was amazing and very moreish for peanut butter lovers. However, they resemble Reese's Minis, which are cheaper at £1.85 for 90g, leading to a rating of 3 out of 5 stars due to the high price and lack of individual wrapping.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Aldi Luxury Milk Chocolate Truffle Filled Eggs come in at £2.49 for a 150g bag, or £1.66 per 100g, with nine eggs each wrapped in elegant purple foil. They offer a lovely truffle flavor and are larger than some competitors, but the filling is only on each side of the shell, leaving a big gap in the middle. This disappointment resulted in a score of 3.5 out of 5 stars.

Sainsbury's Cookies & Cream Mini Eggs cost £3.25 for a 150g bag, which is £2.16 per 100g, with 11 eggs in bright blue shiny wrappers ideal for egg hunts. The milk chocolate shell has nut-like markings and is packed with a cookies and cream filling reminiscent of an Oreo, with no gap and satisfying vanilla crème and cookie pieces. They received a top rating of 5 out of 5 stars.

M&S Milk Chocolate Pistachio Creme Filled Eggs are priced at £3 for a 120g bag, equating to £2.50 per 100g, with 11 eggs in pretty gold and green striped wrappers. Despite not being fans of Dubai chocolate, the pistachio flavor was enjoyable, similar to pistachio ice-cream, earning them 4 out of 5 stars.

Lidl Hazelnut Praline Filled Eggs match Aldi's price at £2.49 for a 150g bag, or £1.66 per 100g, with eight large eggs in green wrappers. They feature a geometric pattern on the shell and a filling that tastes like a big scoop of Nutella, but with a large gap on one side. The taste and texture were overly sickly and overpowering, leading to a low score of 2 out of 5 stars.

Overall Verdict and Price Analysis

The filled eggs showcased a wide range of flavors, with many reminding tasters of popular brands like Oreos and Reese's. Interestingly, the price per 100g varied significantly across the options. Cadbury Creme Eggs emerged as the cheapest per 100g and remained the overall favorite, combining affordability with classic taste. Sainsbury's Cookies & Cream Mini Eggs were the next favorite but came at a significantly higher cost, highlighting that budget-friendly choices can still deliver top-quality enjoyment this Easter.

Pickt after-article banner — collaborative shopping lists app with family illustration