As winter tightens its grip, exposing skin to harsh conditions, the delicate neck and décolletage areas often reveal the first signs of ageing and dryness. Frequently neglected in daily routines, these zones suffer from environmental exposure and modern habits like 'tech neck'.
A Powerful Formula to Combat Ageing
Addressing this widespread concern, Prai Beauty, a best-selling brand at Marks and Spencer, has launched a newly upgraded version of its popular Ageless Throat & Décolletage Serum. Priced at £28 for 60ml, this product is billed as the world's first neck sculpting serum.
The lightweight formula is packed with potent ingredients designed to rejuvenate skin. It contains a blend of peptides and antioxidants that work to boost collagen production and neutralise harmful free radicals. The newly improved formula also features Skinectura, an organic extract from the kangaroo paw flower, which is clinically shown to reduce wrinkles, lift skin, and enhance firmness.
Innovative Application and Massage Tool
Beyond the powerful serum itself, the application method has received a significant upgrade. The previous three-ball design has been replaced with a precision five-rollerball tool. This enhancement improves serum delivery and provides a lymphatic massage effect.
As the roller glides over the neck and jawline, it helps to stimulate circulation, reduce puffiness, and create a more sculpted appearance. For an added refreshing sensation, users can store the serum in the fridge to chill the rollerballs before use.
Proven Results from UK Study
The serum's efficacy is supported by compelling data. In a recent UK study involving Prai's VIP customers who used the serum for 30 days, the results were striking:
- 95% noticed a smoother appearance.
- 83% observed improvements in sagging and crepiness.
- 70% achieved a more sculpted look.
- 88% experienced instant and long-lasting benefits.
- Remarkably, 74% saw a smoother appearance in just seven days.
Customer reviews echo these findings, with the serum holding an impressive 4.6 out of 5 rating on the brand's website. One delighted user called it a 'miracle serum', while another detailed how it 'turned back time' on their crepey neck, especially when used alongside the brand's Throat Cream.
Some users did note minor issues with the packaging, finding the tube slightly hard to squeeze, but overall satisfaction remains high. For those seeking alternatives, Boots offers the No7 Protect & Perfect Intense Advanced Serum for £27.95, and Superdrug has the Elemis Pro-Collagen Neck Balm for £55.50. However, Prai's offering stands out for its targeted formula, innovative applicator, and compelling results at an accessible price point.
