Valentine's Dining Shift: Supermarket Deals Offer Affordable Romance at Home
Recent research by Ocado indicates that nearly half of couples are choosing to celebrate Valentine's Day with a dine-in deal or ready meal rather than dining out at restaurants. This trend reflects a growing preference for intimate, cost-effective celebrations in the comfort of one's own home, avoiding the hassle of last-minute bookings and high expenses.
The Rise of Supermarket Dine-In Deals
In recent years, there has been a significant shift towards at-home celebrations, with supermarket dine-in deals becoming increasingly popular. These offers provide a fancy dining experience without the hefty bill associated with restaurants. While Marks & Spencer pioneered this concept, all major supermarkets now offer their own versions, with impressive variety and savings compared to buying items separately.
This year, the most affordable three-course Valentine's deal starts at less than £3 per person, although drinks are typically extra. Most offers are available until Saturday, February 14, but availability may vary by store.
Comparison of Supermarket Valentine's Deals
Here is a guide to the Valentine's dine-in deals at major supermarkets, listed in alphabetical order, with prices per couple and menu highlights:
- Aldi: Prices start from £5.47 for three courses without drinks. The deal includes a starter, main, side, and dessert, with mix-and-match options. Examples include Heart Shaped Garlic Bread, Heart Shaped Lobster Pasta, and Mini Pink Heart Pancakes. Premium items like King Prawn & Scallop Thermidor Ramekins (£3.99) and Black Cod in a Miso Glaze (£4.99) are also available.
- Asda: Priced at £12, this deal includes a starter, main, two sides, dessert, and a drink. With 46 product choices, including vegan options, savings can reach up to £15. Starters feature the Bistro Heart Shaped Champagne Coquilles, while mains include Slow Cooked Gammon Shanks with a Honey Mustard Glaze.
- Marks & Spencer: At £25, the M&S deal includes a starter, main, side, dessert, and drink. Popular items include Pork & Ham Hock Terrine with Spiced Apple and Treacle Chutney, and British Rump Steaks with Peppercorn Sauce.
- Morrisons: Offering one of the cheapest deals at £15, it includes a starter, main, side, dessert, and drink. Options include The Best Camembert Tear & Share Heart Wreath and The Best Shorthorn Beef Encroute with Mushroom Red Wine Sauce.
- Sainsbury's: Priced at £18 with Nectar Price, this deal includes a starter, main, side, dessert, and drink. Taste the Difference items like 'Love at First Melt' Blackberry Baking Camembert and 'Only Pies for You' Valentine's Beef Bourguignon Pie are featured.
- Tesco: At £20, the Tesco Clubcard deal includes a starter, main, two sides, dessert, and drink, available for delivery until February 15. Options include Finest Barber's Vintage Cheddar and Caramelised Onion Tarts and Finest Beef Featherblade with Rich Treacle Jus.
Prices are correct at the time of publishing, and shoppers are encouraged to check store availability and terms. This shift towards supermarket deals highlights a broader trend in dining habits, making romantic meals more accessible and affordable for everyone.
