As January's dark mornings continue, many Britons find themselves reaching for caffeine to kickstart their day. However, for those seeking to move away from conventional coffee, the market can be confusing, often filled with products containing unnecessary additives and exaggerated claims. A new wave of organic, functional beverages is emerging, offering a potentially more satisfying solution.
MOGU: Reclaiming Your Daily Rhythm with Superfood Blends
Enter MOGU, a self-care brand specialising in organic drink blends and capsules designed as alternatives to your morning brew. The company focuses on what it describes as the 'highest quality' organic superfoods, including matcha, cacao, and functional mushrooms. These ingredients are selected to support mental focus, provide sustained energy, and promote a sense of calm amidst daily busyness.
With a minimalist philosophy towards its ingredient lists, MOGU aims to help consumers 'reclaim their rhythm,' offering products suitable from morning until evening, whether you need a cognitive boost or a gentle way to unwind. Shoppers can currently enjoy a 10% discount on selected items using the promotional code REACH10.
Customer Acclaim for Mushroom-Infused Beverages
The brand's range has attracted significant positive attention online. Its Mushroom Matcha blend, for instance, currently holds a flawless five-star rating. Priced at £50 (reduced to £45 with the code), this product is formulated to deliver prolonged energy, metabolic support, and antioxidant benefits, all reportedly without the dreaded afternoon crash. The brand suggests the matcha blend may also aid gut-brain health and enhance concentration.
For those less inclined towards matcha, MOGU offers a Mushroom Coffee alternative. Retailing at £45 (now £40.50), this blend combines low-acid coffee with functional mushrooms, traditionally used to support sustained focus. Rich in antioxidants to bolster the body's natural defences, it presents an option for coffee enthusiasts not ready to abandon their ritual but seeking a different kind of boost.
Cocoa lovers are catered for with the Mushroom Cacao, available for £40.50. This blend incorporates ingredients believed to encourage a calmer state, help restore hydration, and support the body's natural recovery processes. Its popularity is evident in customer reviews, with one drinker simply exclaiming 'wow' and calling it 'the best.'
Glowing Testimonials from Satisfied Shoppers
User feedback highlights the perceived benefits. One fan in their 50s praised the Mushroom Matcha, stating: "I love the natural energy and skin boost this gives me. I pair it with collagen and coconut milk. Delicious and full of benefits."
Another shopper commended the Mushroom Coffee, writing: "One of the best tasting mushroom coffees I've tried. Gentle on the stomach and I'm sleeping better as well... This is really high quality and I feel energised for the day."
A repeat purchaser of the Mushroom Cacao shared: "Beautiful ingredients, packaging and really premium. I haven't come across a cacao like this. Felt instantly relaxed after drinking it. I’ve also been sleeping so well."
Considering the Alternatives and Price Points
It is important to note that such functional beverages may not suit every palate, and MOGU's range sits at a premium price point. The market offers other alternatives for those exploring beyond traditional instant coffee.
Notable mentions include DIRTEA's Mushroom Coffee, available on the high street for £23, which contains Lion's Mane mushroom believed to aid concentration. For convenience, Unfabled's Mushroom Superblend Capsules (120s) are sold at Boots for £24.99. Within MOGU's own lineup, the Lion's Mane Capsules (£36) offer a no-fuss option, and the Collagen Creamer (£27), designed to support skin health, has been labelled 'perfection' by a reviewer.
As the search for sustained, jitter-free energy continues, these mushroom-infused drinks represent a growing trend towards natural, functional alternatives in the daily beverage routine.
