Make Believe Ideas Ltd (MBI) has issued an urgent recall for the Groovy Baby 'I Spy a Fly' board book, sold at Aldi and TK Maxx, due to a potential choking hazard. The company warns that the fly's wings on the last page may detach when pulled, posing a risk to babies and young children.
Affected Products and Identification
The recall covers board books with the ISBN13 numbers 9781836422600 or 9788384253960, which are printed on the back cover above the barcode. Customers who have purchased the affected product are urged to stop using it immediately and keep it out of reach of children.
MBI advises consumers to pull the wings off the last page, cut each wing into four pieces, and dispose of them in a bin inaccessible to children. A photograph of the disposed wings should then be sent to MBI to confirm compliance.
Refund and Contact Information
Upon receiving confirmation that the instructions have been followed, MBI is offering a full refund. For refunds or further questions, consumers can contact MBI via email at ispy@makebelieveideas.com. Those who purchased the book at TK Maxx may return it to the store or contact the retailer at 01 2476126 or customerservice@tjxeurope.com.
The Office for Product Safety and Standards stated: “The product presents a risk of choking because the fly wings on the last page of the book may in some instances detach from the book when pulled. This poses a potential choking hazard for babies and young children.”
Consumer Guidance
Consumers are reminded that they can return the product and receive a full refund even without a receipt. The recall applies to all affected units sold through Aldi and TK Maxx, and the company has urged immediate action to prevent any potential harm.
