The Department for Work and Pensions (DWP) has launched a new campaign to encourage state pensioners to claim Pension Credit, which entitles them to a free BBC TV Licence worth £0. Hundreds of thousands of people are believed to be missing out on this benefit.
DWP writes to eligible pensioners
The DWP is now writing to those who may be eligible for Pension Credit, highlighting that they could receive a £0 BBC TV Licence. Permanent Secretary Sir Peter Schofield emphasised the department's long-standing commitment to improving uptake.
"It has been a passion for the Department over many years to make a difference," Schofield said. "We have found that it is more effective to have advocates who people recognise and can aspire to. The late great Len Goodman featured in one of our campaigns a few years ago, and we saw an increase as a result."
Successful past campaigns
Schofield also noted a successful campaign encouraging relatives and friends to check if elderly loved ones could claim Pension Credit, addressing pride issues. The link to winter fuel payments and TV licences has also boosted numbers.
"In the last year, we have seen the number of people on Pension Credit rise by 34,000," he added. "We have a new campaign going out, again trying to reach people who have contacts and relatives who may be eligible."
Society's role
Schofield called on society to help older people access their entitlements. "Those of us below state pension age can have just as much of a role as the people we are trying to reach," he said.
