A new service offering preventative blood tests at home is launching in Birmingham, a city where healthy life expectancy has fallen to just 57 years. Preventative healthcare provider Cocoon will arrange for qualified clinicians to visit residents directly, providing faster answers regarding hormones, fatigue, menopause, cardiovascular health, and long-term wellbeing.
Birmingham has been chosen as one of the first major rollout locations ahead of a wider national expansion later this year, marking a critical moment for the city’s health. Men in Birmingham live only 57.6 years in good health compared with 61.5 years nationally, while women live 57.2 years compared with 61.9 years across England. Meanwhile, more than 7.6 million people remain on NHS waiting lists across the country.
How the Service Works
Unlike standard finger-prick postal kits, every appointment involves a full venous blood draw carried out by a qualified, trained phlebotomist in the client’s own home. Cocoon’s at-home service offers women’s health, men’s health, and hormone profiling panels, with results delivered digitally, typically within 48 to 72 hours, alongside a personalised clinical review and clear next-step guidance.
Founder’s Perspective
Sam Naughton, Founder of Cocoon, said: “We have already been supporting people across the North of England through our clinics in Yorkshire, and we are incredibly proud to now be supporting people across the Midlands too through Cocoon At Home. Birmingham is exactly the kind of busy city where this model can make a real difference. People are more health-aware than ever, but real life often gets in the way of acting on it early.”
Naughton added: “We regularly hear from people who have felt exhausted for months, their hormones feel off, they are not sleeping properly, they are worried about menopause, fertility or simply not feeling like themselves, but life gets busy and they keep putting it off. Cocoon At Home has been built for people who want to take a more proactive approach to their health but often struggle to make traditional appointments work around everyday life. That includes busy professionals balancing demanding schedules, women trying to navigate hormones, fertility or menopause around work and family life, men seeking testosterone or PSA screening they may otherwise keep putting off, and people who simply feel more comfortable prioritising their health in the privacy of their own home.”
He continued: “Most at-home testing services rely on finger-prick kits, which many people simply do not trust when they want proper answers. We wanted to create something better, a service that feels scientific, calm and genuinely supportive, while delivering proper clinical-grade venous blood testing without someone needing to leave home. For many people, this is not about illness, it is about reassurance and understanding what is happening inside your body before something becomes a bigger problem. That peace of mind matters enormously.”
Additional Services and Future Plans
Cocoon has two private clinics in Harrogate which offer cancer screening panels. From its clinics in North Yorkshire, Cocoon also offers GP consultations, ultrasound diagnostics, specialist referrals, midwifery services, and wider preventative healthcare support. A spokesman added: “Cocoon is also developing an AI-driven preventative health platform that will turn blood test results into personalised predictive health insights, helping clients better understand not only where their health stands today, but what future risks and opportunities may lie ahead.”
Medical Director’s Comments
Dr Adam Culverwell, Medical Director at Cocoon, said: “What makes this model particularly powerful is that it combines convenience with genuine clinical depth. People are not left to navigate results alone or work out next steps from an app or a traffic light system. Rather, they receive clinically robust testing, expert interpretation and access to a full onward care pathway if further investigation is needed. Preventative healthcare works best when people feel informed early, rather than frightened later, and that is exactly what this model is designed to support.”
Cocoon At Home is now available across Birmingham, with appointments bookable directly via their website.
