Marks & Spencer is launching a major new range of food specifically designed for the growing number of people using weight-loss injections like Wegovy and Mounjaro.
A New Range for Changing Appetites
The retailer confirmed it is rolling out a new selection of 'nutrient dense' meals, snacks, and drinks across its UK stores. The range includes items like specially formulated salads, breads, yoghurt bowls, and chicken dinners. This move directly responds to the surge in popularity of GLP-1 agonist medications, which can significantly reduce appetite.
Annette Peters, Head of Food Innovation at M&S, explained the thinking behind the new products. She stated that the range is 'great if customers are reducing their food intake, such as people using the GLP-1 medications'. The core challenge for the development team was to create items that pack more nutrients into fewer calories, ensuring every bite delivers maximum benefit.
Packing Nutrients into Every Mouthful
Grace Ricotti, M&S Head of Food Nutrition, emphasised the critical need for such a range. 'With the increase in popularity of weight-loss injections, a reduced appetite can mean missing out on important nutrients,' she said. This is where the concept of nutrient density becomes vital.
The new M&S line aims to help customers easily increase their intake of fibre, vitamins, and minerals. Ricotti highlighted the particular importance of fibre, noting its role in digestion and long-term health. 'The importance of us all eating enough fibre cannot be overestimated,' she said, pointing out its link to reducing the risk of diseases like bowel cancer.
Making Health Targets Easier to Reach
One standout product designed to tackle this is the Nutrient Dense Super Seeded Oaty Bread. M&S says that just two slices contain 13g of fibre, providing a substantial boost towards the recommended daily intake of 30g. This exemplifies the brand's goal to make healthy eating straightforward and accessible, even for those consuming less food.
The overall message from M&S is clear: this range is not exclusively for those on medication. It is positioned as a smart choice for any customer looking to support their health by maximising the nutritional value of their meals. The launch represents a significant shift in high-street food retail, adapting to evolving consumer health trends and medical treatments.
