Severn Trent Water has issued an urgent plea to its customers to conserve water after the company recorded its highest ever single-day demand on Monday, August 12. The utility firm said water usage soared to more than 2.1 billion litres, breaking all previous records.
Record-Breaking Demand
The unprecedented demand was driven by the recent heatwave, with temperatures reaching 30°C in many parts of the Midlands. Severn Trent serves around 4.6 million households and businesses across the region, including Birmingham.
According to the company, the previous record was set in July 2022, when 2.05 billion litres were used in a single day. The new figure represents a 2.4% increase on that previous high.
Urgent Appeal to Customers
Livvy Golden, Severn Trent's water efficiency manager, said: "We're seeing a huge increase in demand for water at the moment, which is why we're asking our customers to help us by being mindful of their water usage. Small changes can make a big difference."
The company is urging customers to avoid using hosepipes and sprinklers, take shorter showers, and turn off taps while brushing teeth. It also recommends using a watering can for plants and a bucket and sponge to wash cars.
Impact on Water Supplies
The high demand has put pressure on the company's water treatment works and distribution network. Severn Trent said it is working around the clock to maintain supplies, but some customers may experience low pressure or interruptions.
The company has also seen an increase in reports of burst water mains, which it attributes to the ground drying out and shifting. In the past week, engineers have repaired over 100 bursts.
Long-Term Measures
Severn Trent is investing in new infrastructure to increase resilience, including building new reservoirs and upgrading treatment works. However, it stressed that customer cooperation is essential in the short term.
Golden added: "We're doing everything we can to keep water flowing, but we need everyone to play their part. Every drop saved helps us maintain supplies for essential use."
The company has also activated its drought plan, which includes measures such as reducing pressure in some areas and using tankers to supplement supplies.
Regional Context
Birmingham and the wider West Midlands have experienced below-average rainfall in recent months, with the Environment Agency warning of potential drought conditions. While Severn Trent has not yet imposed a hosepipe ban, it said it will continue to monitor the situation closely.
Customers are encouraged to report leaks via the Severn Trent website or app, and to sign up for free water-saving devices through the company's website.
