Octopus Energy has confirmed that a popular perk allowing customers to claim a free coffee from Greggs or Caffe Nero has been scrapped, leaving many users disappointed. The change, which took effect recently, replaces the daily coffee code system with a digital scratchcard that gives customers a chance to win a free coffee or other prizes.
What was the old perk?
Under the previous Octopus loyalty scheme, codes were typically released every morning before 6am, enabling customers to grab a free coffee on their way to work from participating chains, including branches in Birmingham. The perk was widely appreciated and served as a key retention tool for the energy supplier.
What is the new system?
The new scheme introduces a digital scratchcard for customers, which offers the possibility of winning a free coffee along with other prizes. Octopus Energy stated that the change aims to provide "fairer coffee and even more prizes" by giving all Octoplus members an equal chance to win throughout the day, without the need for an early morning rush.
Customer reactions
Many customers have expressed frustration over the removal of the guaranteed coffee perk. One customer said: "Think it's time to get off the Octopus train, last decent thing was the free coffee." Another added: "Very disappointed to hear we will no longer get our coffees; it stopped me from looking at other energy suppliers but as my fixed deal is coming to an end next month there is no reason not to change supplier now." A third user commented: "It's rubbish, the coffee was a perk this is a waste of time."
Octopus Energy's response
In response to the backlash, Octopus Energy explained: "We wanted to make things fairer so every Octoplus member gets an equal chance to win throughout the day, without the morning rush." The company emphasized that the new system is designed to be more equitable for all customers.
About Octopus Energy
Octopus Energy is a global clean energy and technology business driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting-edge energy products to 11 million households globally. It also operates an £8.5 billion renewables portfolio, as well as thriving EV leasing, heat pump, and solar businesses, according to its website.
