Millions of iPhone users in the UK could be entitled to a £77 payout as part of a class action lawsuit brought by consumer group Which? against Apple. The claim alleges that Apple breached competition law by giving its iCloud storage service preferential treatment, effectively trapping customers into using its own cloud service.
Details of the Claim
Which? is seeking compensation on behalf of UK consumers who used iCloud between November 2018 and June 2026 and were living in the UK on 8 June 2026. These individuals will be automatically included in the claim unless they opt out. Non-UK residents on that date must notify Which? by 8 October to opt in via the group's claim website. Those who first started using iCloud after 8 June 2026 are not included.
Allegations Against Apple
Which? claims Apple has abused its dominant position in the cloud market, stifling competition and overcharging millions of customers. According to Which?, Apple's practices have broken UK competition law by making it difficult for users to switch to alternative cloud services. Apple has previously called the claims unfounded, stating that no customer is required to use iCloud and that plenty of alternatives exist. The company has said it strongly disagrees with the decision and plans to appeal.
Reaction from Which?
Anabel Hoult, Which?'s chief executive, said the group wanted to make clear that no company, no matter how powerful, can get away with abusing its position. She added that the green light from the Competition Appeal Tribunal meant Which? was one step closer to getting consumers the redress they believe they are owed from Apple. "This should send a strong message to any other companies using anti-competitive tactics," she said.
