Manchester-based sportswear brand Castore has announced a significant five-year partnership agreement with Rugby Australia, securing its position as the official kit supplier for the nation's premier rugby teams. The deal, which commences in January 2026, will see Castore provide performance apparel for the Wallabies, Wallaroos, Australian men's and women's sevens squads, and various pathways teams.
A Strategic Partnership for High-Performance Sport
The collaboration arrives at a pivotal moment for Australian rugby, with the country set to host two consecutive Rugby World Cups. Australia will stage the men's tournament in 2027, followed by the women's competition in 2029, providing Castore with a prominent global platform. The partnership encompasses on-field match kits, specialised training wear, travel apparel, and an extensive fan retail programme.
Engineering Excellence and Fan Engagement
Castore co-founder Tom Beahon emphasised the brand's commitment to athletic performance, stating: "We're proud to join forces with Rugby Australia and support the next chapter of the Australian national teams. Our mission is to make athletes better and give them a competitive edge." He further highlighted that the partnership would combine advanced engineering, precision manufacturing, and a world-class retail strategy to benefit both players and supporters.
Rugby Australia chief executive Phil Waugh expressed enthusiasm about the alignment, noting: "We're partnering with a brand that shares our high-performance mindset and can deliver genuine innovation for our athletes and supporters. This partnership strengthens every layer of our sport, from elite programmes to community rugby."
Expanding Global Portfolio
The Rugby Australia agreement significantly expands Castore's impressive portfolio of sporting partnerships. The Australian national teams now join an esteemed roster that includes collaborations with Red Bull Racing, the Alpine F1 Team, Everton Football Club, England Rugby, and the England cricket team. This deal follows recent strategic developments for Castore, including investment from Manchester United owner Sir Jim Ratcliffe through an Ineos arrangement for Belstaff, as previously reported.
Comprehensive Supply Chain Integration
A formal statement confirmed that the partnership will be underpinned by Castore's dedicated team sports platform and robust supply chain capabilities. This infrastructure ensures reliable delivery of performance apparel across all levels of Australian rugby. The first Castore-designed kits are scheduled for unveiling ahead of the 2026 season, generating anticipation among players and fans alike.
This landmark agreement represents a strategic coup for both organisations, positioning Castore at the heart of Australian rugby during a period of unprecedented home advantage, while providing Rugby Australia with cutting-edge technical apparel and enhanced commercial opportunities.
