Asda online shopping is set for major changes from 2027 following a new partnership with Ocado. The supermarket will replace its current online delivery systems with Ocado's advanced technology platform, upgrading the website, app, in-store picking, and home delivery services.
New Deal with Ocado
Asda executive chairman Allan Leighton said: "We know that continued success in this highly competitive market is dependent on providing a positive experience for customers every time they shop. Partnering with Ocado will strengthen our online offer and provide a consistent, high-quality experience for millions of shoppers, from order through to delivery, while supporting our formula for growth."
Asda will retain full control over its pricing, product range, and online operations. Ocado Group chief executive Tim Steiner commented: "We're delighted that Asda has chosen Ocado to support the next phase of their online growth. The UK remains one of the world's most competitive and fast-evolving online grocery markets, where technology, scale, and continuous innovation are increasingly important for retailers looking to maintain leadership positions."
Global Reach and Industry Impact
Ocado already handles 70 million orders per year globally and supports grocery retailers across 11 countries. Russ Mould, investment director at AJ Bell, described the deal as "some much-needed good news" for Ocado after a challenging period. He added: "For Asda, this deal may give it some heft to take on Tesco and Sainsbury's at a time when its position in the UK groceries market is looking fragile, while for Ocado it is a ray of light after a difficult period for the business."
The partnership is expected to enhance Asda's online capabilities and strengthen its competitive position in the rapidly evolving UK grocery market.
