New Speed Restrictions Target School Safety in Black Country
Drivers navigating through a key Black Country route are now encountering significantly reduced speed limits as part of a renewed road safety initiative. The changes affect Dudley Street in West Bromwich, where motorists must now adhere to a strict 20mph limit.
The new restriction applies specifically to Dudley Street, located near the A41 Black Country New Road in the Sandwell borough. This means drivers exiting the Black Country New Road will experience a rapid succession of speed reductions - from 40mph down to 30mph, and finally to the new 20mph limit.
Neighbourhood-Wide Safety Measures
The speed limit change isn't isolated to Dudley Street alone. Several adjacent roads in the Great Bridge area, including Claypit Lane and Butler Street, also maintain 20mph restrictions. According to council records, these streets have actually operated under 20mph limits since 2013 as part of broader traffic calming measures.
Councillor Keith Allcock, Sandwell Council's Cabinet Member for Environment and Highways, explained the reasoning behind the persistent low-speed zones. "People in Sandwell have told us they are concerned about road safety", he stated, adding that "lowering speed limits can significantly reduce the severity and frequency of collisions."
The safety measures specifically target areas near two educational institutions: George Salter Academy and Ryders Green Primary School. The council's approach reflects growing evidence that reduced speeds in school zones dramatically improve pedestrian safety.
National Trend Towards Slower Speeds
Sandwell's implementation follows a broader national pattern of local authorities adopting 20mph limits in residential and high-pedestrian areas. While most UK residential roads traditionally operated under 30mph limits, the trend toward 20mph zones has gained significant momentum in recent years.
Nearby Birmingham has implemented similar measures, introducing 20mph limits on several central city roads including The Priory Queensway and Dale End. More dramatically, Wales introduced a national default 20mph limit for restricted roads in September 2023, representing the most comprehensive approach to reduced urban speeds in the UK.
The continued expansion of 20mph zones across the Midlands region indicates that local authorities are prioritising pedestrian safety and quality of life in residential neighbourhoods, even as some motorists adjust to the slower pace of travel.