A major crackdown on shops and resellers selling illegal TV streaming devices, commonly known as 'dodgy firesticks', has been launched across Ireland just weeks before Christmas.
The Federation Against Copyright Theft (FACT), working in partnership with Sky, has taken decisive action against 15 retail outlets in a targeted operation designed to disrupt the illegal streaming supply chain.
Full List of Targeted Counties
Investigators focused their efforts across nine counties, delivering legal notices and demanding an immediate halt to illegal activities. The counties where action was taken are:
- Kerry
- Louth
- Laois
- Mayo
- Donegal
- Kilkenny
- Wexford
- Meath
- Cavan
FACT investigators personally conducted eleven of the visits, with the remaining four handled by legal representatives from Sky.
How Shops Were Facilitating Piracy
The targeted outlets were found to be engaged in several illicit practices. These included selling subscriptions to illegal streaming services, supplying pre-configured devices ready to access pirated content, and actively referring customers to resellers through displayed phone numbers and advertising materials.
This operation marks a significant shift in strategy, as it is the first time enforcement has been directly focused on retail outlets. Authorities recognise that physical shops act as a crucial gateway, drawing everyday consumers into the world of illegal streaming.
All businesses involved have been given a strict deadline to cease their activities. A FACT spokesperson confirmed that the vast majority have already agreed to comply with the legal notices to avoid further action.
The Real Dangers of Illegal Streaming
Kieron Sharp, CEO of FACT, emphasised the serious nature of these operations. "This shows we are actively targeting every link in the illegal streaming supply chain," he stated. "When shop owners sell these devices or subscriptions, they are supporting criminal organisations and generating criminal profits."
JD Buckley, CEO of Sky Ireland, highlighted the significant risks consumers face. "Illegal streaming puts consumers at real risk of online harms including fraud and identity theft," he warned. He also pointed out that piracy drains vital funding away from the creative industries that produce the very content people want to watch.
This latest crackdown follows a similar large-scale operation conducted last year, signalling a continued and intensified effort to combat digital piracy, especially ahead of the busy Christmas viewing season packed with premium sports and television events.